Behind the Playbook Podcast

Behind the Playbook Podcast

Leading a Brand Through Change: Interview with Melissa Stevens, CMO of Fifth Third Bank

Sep 29, 2026 · 0:36:05

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✨ AI Summary

Fifth Third Bank integrates Comerica, balancing scale and authenticity.
Leveraging customer experience, community, and AI for brand building.
Melissa Stevens discusses brand strategy in competitive banking.

Guests on This Episode

Melissa Stevens

1 podcast appearance

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