Behind the Playbook Podcast

Behind the Playbook Podcast

Credit Card Transformation: Interview with Adam Boyd, Head of Consumer Lending at Citizens

Oct 7, 2026 · 0:38:10

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✨ AI Summary

Citizens' strategic credit card offering transformation with Adam Boyd.
Rationale behind the overhaul and approach to marketing.
Importance of customer needs and commitment to maintaining strategy.

Guests on This Episode

American politician (1746-1835) · 3 podcast appearances

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