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ACQ2 by Acquired
ACQ2 by Acquired

The Art of Selling Enterprise Software (with ServiceNow CEO Bill McDermott)

Mar 10, 2025 · 57m
AI Summary
  • Bill McDermott, one of history's greatest enterprise salespeople, began as a bag-carrying Xerox salesman alongside Howard Schultz in 1983 and rose to youngest corporate officer at 36
  • As ServiceNow CEO since 2020, McDermott grew the company from $3.5B to $10B+ in revenue with a nearly $200B market cap, demonstrating mastery of enterprise sales strategy
  • The episode serves as a masterclass in enterprise sales applicable to all founders—McDermott emphasizes that selling is the most critical function in any business

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