Building the Savannah Bananas (with Jesse Cole, Founder and Owner)

✨ AI Summary

Jesse Cole transformed a failing college summer league team into the Savannah Bananas by creating 'Banana Ball'—baseball with radical rule changes (2-hour caps, bunts are outs, fan catches end batters) that prioritize entertainment
The Bananas now have 3.2 million people on a waiting list and sell out 80,000-seat football stadiums, despite being sacrilegious to traditional baseball purists
Cole built the business from scratch on an air mattress with a $30 weekly grocery budget, maintaining full control and ownership while revolutionizing how people think about sports entertainment