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AI Summary
- Jesse Cole transformed a failing college summer league team into the Savannah Bananas by creating 'Banana Ball'—baseball with radical rule changes (2-hour caps, bunts are outs, fan catches end batters) that prioritize entertainment
- The Bananas now have 3.2 million people on a waiting list and sell out 80,000-seat football stadiums, despite being sacrilegious to traditional baseball purists
- Cole built the business from scratch on an air mattress with a $30 weekly grocery budget, maintaining full control and ownership while revolutionizing how people think about sports entertainment
Guests on This Episode
JC
Jesse Cole
6 podcast appearances