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ACQ2 by Acquired
ACQ2 by Acquired

Undoing a $5 Billion Acquisition and Building a Durable Standalone Plaid (with Plaid CEO Zach Perret)

May 27, 2025 · 1h 1m
AI Summary
  • Zach Perret navigated Plaid's near-$5 billion Visa acquisition falling through, then pivoted during COVID's volatile market conditions to build a diversified, durable standalone business
  • Plaid expanded beyond its core payments product into fraud detection analytics, alternative credit systems, and bank payments, reducing reliance on any single revenue stream
  • The company now serves as a case study in strategic pivots—leveraging startup advantages against incumbents while competing against fast-rising competitors like buy-now-pay-later providers

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