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HBR IdeaCast
HBR IdeaCast

How Companies Get Creativity Right (and Wrong)

Sep 18, 2018 · 30m
AI Summary
  • Companies often mismanage innovation by overspending or lacking senior buy-in.
  • Beth Comstock shares insights from her time at GE and her book 'Imagine It Forward'.
  • Effective innovation requires clear market focus and leadership support for change.

Guests on This Episode

BC
Beth Comstock
3 podcast appearances

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