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HBR IdeaCast
HBR IdeaCast

How China Is Upending Western Marketing Practices

Apr 30, 2019 · 23m
AI Summary
  • Western marketing practices may no longer be universally effective.
  • Chinese marketing campaigns are often faster, cheaper, and more successful.
  • Global markets may benefit from adopting innovative, agile marketing approaches.

Guests on This Episode

KW
Kimberly Whitler
1 podcast appearance

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