PodcastIntel
Sign in Get Started Free
HBR IdeaCast
HBR IdeaCast

Mastering the Art of Persuasion

Aug 11, 2020 · 27m
AI Summary
  • Traditional persuasion tactics, like data and appeals, often fail.
  • Jonah Berger advocates for asking questions to foster buy-in.
  • Discover psychological strategies to effectively influence others.

Guests on This Episode

JB
Jonah Berger
5 podcast appearances

More from HBR IdeaCast

View all episodes →

Get AI Summaries for Every New Episode

Subscribe to HBR IdeaCast and get AI summaries, guest tracking, and email digests delivered automatically.

Sign Up Free →