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HBR IdeaCast
HBR IdeaCast

What We Still Need to Learn about AI in Marketing — and Beyond

Aug 24, 2021 · 22m
AI Summary
  • Many companies fail to improve marketing with AI investments.
  • Key issues include asking the wrong questions and cost-benefit analysis.
  • AI's potential is underutilized due to decision-making inertia.

Guests on This Episode

EA
Eva Ascarza
1 podcast appearance

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