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AI Summary
- HEC Lausanne professor Patrick Haack warns that fake news poses significant reputational and business risks beyond politics, requiring proactive company response
- Traditional defensive strategies like silence or fact-checking prove insufficient; companies must build credibility in advance and monitor for virality signs
- Effective response involves enlisting outside allies to counter misinformation and protect organizational trust before erosion occurs
Guests on This Episode
PH
Patrick Haack
1 podcast appearance