The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

Saastr 002: Behind The Scenes At The World's Fastest Growing SaaS Company with Andy Lark, CMO @ Xero

Mar 2, 2016 · 27:57

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✨ AI Summary

Andy Lark's journey to CMO at Xero, a fast-growing SaaS company.
Insights into team structure and the evolving marketing role.
Approaches to branding and marketing for SaaS businesses.

Guests on This Episode

AL

Andy Lark

1 podcast appearance

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