The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 014: 'It's The Whole Enchilada', Why Data Is Crucial To Effective Content Marketing & How To Use It To Decrease Customer Acquisition Cost & Increase Basket Size

Apr 18, 2016 · 28:15

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✨ AI Summary

Russell Glass on data-driven content marketing for CAC and basket size.
Leveraging Bizo's data platform acquisition by LinkedIn.
The importance of a holistic approach to marketing strategy.

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