The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 018: The Benefits Of Account Based Marketing & The Biggest Takeaways From Co-Founding Marketo with Jon Miller @ Engagio

May 2, 2016 · 23:56

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✨ AI Summary

Jon Miller defines Account Based Marketing (ABM) and its benefits.
ABM focuses on targeting specific high-value accounts for sales and marketing.
Learn from Marketo's co-founder about building an ABM platform.

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