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The Official SaaStr Podcast: SaaS | Founders | Investors
The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 056: What SaaS CEO's Are Doing Wrong With Their Marketing, What Questions They Should Be Asking & Why B2C Marketers Make The Best B2B Hires with Tim Kopp, General Partner @ Hyde Park Venture Partners

Sep 12, 2016 · 24:33
AI Summary
  • SaaS marketing often misses the mark; focus on customer value, not just features.
  • B2C marketers excel in B2B due to understanding customer psychology and needs.
  • Ask strategic questions about customer acquisition cost and lifetime value for growth.

Guests on This Episode

TM
Their Marketing
1 podcast appearance

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