The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 072 Part 1: David Skok, SaaS Legend on How Long Should Your Payback Period Be, How To Assess Sales Rep Productivity & What Is A Good LTV In Relation To CAC

Nov 7, 2016 · 29:16

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✨ AI Summary

SaaS payback periods should be assessed based on LTV:CAC ratio.
Sales rep productivity is measured by revenue generated and efficiency.
A good LTV:CAC ratio is typically 3:1 or higher for SaaS.

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