The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 075: Domo CMO, David Thompson on Why B2B Branding Is Both Consumer & Enterprise & Why Facebook & SEM Is Crucial For B2B Branding

Nov 18, 2016 · 23:03

Listen to Episode

✨ AI Summary

B2B branding requires both consumer and enterprise strategies for impact.
Facebook and SEM are crucial for B2B brand visibility and lead generation.
David Thompson, Domo CMO, has a strong background in B2B branding.

More from The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 848: How AI Is Rewiring Sales: Quota, Retention & What's Actually Working with SaaStr, Salesforce and Mangomint

Apr 1, 2026 · 42:56

SaaStr 847: How MangoMint Increased Win Rates with an AI-Powered Stack

Mar 25, 2026 · 31:28

SaaStr 846: 10 Things to Know Before You Deploy Your First AI SDR with SaaStr's CEO and CAIO

Mar 18, 2026 · 01:05:48

SaaStr 845: How SaaStr Built a $5 million Pipeline Machine with 1.5 Humans and 20 AI Agents with SaaStr's Chief AI Officer and Momentum from Salesforce's VP of GTM

Mar 11, 2026 · 41:25

View all episodes →