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The Official SaaStr Podcast: SaaS | Founders | Investors
The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 096: How To Sell SaaS To Fortune 500s, What Drives Decision-Making In Large Corporates & Why Enterprise Is Middle Up Not Top Down with Jonathan Lehr, Co-Founder @ WorkBench

Feb 14, 2017 · 27:32
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✨ AI Summary
  • Selling to Fortune 500s requires understanding enterprise decision-making.
  • Enterprise sales are driven by middle-up, not top-down, strategies.
  • Focus on collaboration and early-stage enterprise tech investments.

Guests on This Episode

JL
Jonathan Lehr
1 podcast appearance

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