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The Official SaaStr Podcast: SaaS | Founders | Investors
The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 099: How To Hire & Assess The Best Demand Gen Candidates & Where To Put Focus In The Demand Gen Process with Luke Retterath, Head of Demand Generation @ Duo Security

Feb 24, 2017 · 28:40
AI Summary
  • Hire demand gen candidates by assessing strategic thinking and data skills.
  • Focus demand gen efforts on understanding customer journey and funnel.
  • Measure ROI and effectiveness of all demand generation programs.

Guests on This Episode

LR
Luke Retterath
1 podcast appearance

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