The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 099: How To Hire & Assess The Best Demand Gen Candidates & Where To Put Focus In The Demand Gen Process with Luke Retterath, Head of Demand Generation @ Duo Security

Feb 24, 2017 · 28:40

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✨ AI Summary

Hire demand gen candidates by assessing strategic thinking and data skills.
Focus demand gen efforts on understanding customer journey and funnel.
Measure ROI and effectiveness of all demand generation programs.

Guests on This Episode

LR

Luke Retterath

1 podcast appearance

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