The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 115: Why Not All Companies Should Invest in SEM? Why No Demand Channel Is An Island & How To Ensure For Dollar Efficiency with SEM with David Rodnitzky, Founder @ 3Q Digital and Loretta Jones, VP of Marketing @ Delighted

Apr 21, 2017 · 21:44

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✨ AI Summary

David Rodnitzky questions the universal need for SEM investment.
Loretta Jones emphasizes that demand channels are interconnected.
Strategies for ensuring efficiency and maximizing ROI in SEM campaigns.

Guests on This Episode

DR

David Rodnitzky

2 podcast appearances

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