The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 121: Box's VP Marketing on Why ARR Pipeline Is Not Just The Responsibility of The Sales Team, Why Lead Nurturing Does Not Stop At Email & Why Lead Segmentation is Key To Success with Lauren Vaccarello

May 12, 2017 · 25:12

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✨ AI Summary

Lauren Vaccarello states ARR pipeline is a team responsibility.
Lead nurturing extends beyond email campaigns.
Effective lead segmentation is crucial for success.

Guests on This Episode

LV

Lauren Vaccarello

1 podcast appearance

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