The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 136: What Role Should The CEO Play With The Marketing Strategy, What Do CEOs Most Often Get Wrong About CMOs & What Makes The Optimal CEO-CMO Relationship with Stacey Epstein, CEO @ Zinc

Jul 31, 2017 · 24:51

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✨ AI Summary

Stacey Epstein defines the CEO's role in marketing strategy.
CEOs often misunderstand or mismanage their relationship with CMOs.
An optimal CEO-CMO partnership is crucial for growth.

Guests on This Episode

TS

The Marketing Strategy

1 podcast appearance

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