The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 190: Why SaaS Founders Should Not Sell Their Products in The Early Days, How Founders Can Build Relationships with Enterprise CIOs and The Right Way To Think About Discounting and Pilots with Ed Sim, Founding Partner @ Boldstart Ventures

Aug 27, 2018 · 31:32

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✨ AI Summary

Ed Sim advises SaaS founders against early product sales and building enterprise CIO relationships.
Understand the right approach to discounting and pilot programs for new products.
Focus on building foundational relationships and strategic product development.

Guests on This Episode

ES

Ed Sim

3 podcast appearances

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