SaaStr 193: When Does ABM Make Sense and How To Execute The Strategy Effectively, Why Marketing Must Be Held Accountable To A Number Tied Directly To Revenue and What Makes The Truly Special CMOs with Joe Chernov, CMO @ Robin Powered

✨ AI Summary

Joe Chernov discusses when Account-Based Marketing (ABM) makes sense and how to execute it.
Marketing must be accountable for a number tied directly to revenue.
Identify the qualities that define truly special Chief Marketing Officers.

Guests on This Episode

JC

Joe Chernov

2 podcast appearances

Apr 1, 2026 · 42:56

Mar 25, 2026 · 31:28

Mar 18, 2026 · 01:05:48

Mar 11, 2026 · 41:25