The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 198: Decision-Making in B2B Marketing; Instinct or Data-Driven, How To Create True Alignment Between Sales and Marketing & Why Sometimes You Have To Throw The Marketing Playbook Out The Window with Maria Pergolino, CMO @ Anaplan

Oct 29, 2018 · 33:42

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✨ AI Summary

Decision-making in B2B marketing: instinct vs. data.
Creating true alignment between sales and marketing teams.
Knowing when to discard the marketing playbook.

Guests on This Episode

MP

Maria Pergolino

1 podcast appearance

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