The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 231: Why SQLs and MQLs Are Redundant, Why You Have To Eliminate Hand Offs Between Go-To-Market Teams & Why One North Star For The Whole Company Can Be Damaging with Jason Reichl, Founder & CEO @ GoNimbly

May 6, 2019 · 26:54

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✨ AI Summary

SQLs and MQLs are redundant; focus on revenue operations alignment.
Eliminate handoffs between go-to-market teams for seamless customer journeys.
A single company-wide North Star metric can be detrimental to growth.

Guests on This Episode

JR

Jason Reichl

1 podcast appearance

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