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The Official SaaStr Podcast: SaaS | Founders | Investors
The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 266: Zoom CMO Janine Pelosi on Why MQLs and SQLs Are Not Helpful As Labels, How To Create Alignment Between Sales and Marketing & How The Role of CMO Has Changed So Dramatically Over The Years

Sep 16, 2019 · 22:52
AI Summary
  • MQLs and SQLs are unhelpful labels; focus on alignment between sales and marketing.
  • The role of a CMO has dramatically changed over the years.
  • Janine Pelosi discusses Zoom's growth and marketing strategies.

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