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The Official SaaStr Podcast: SaaS | Founders | Investors
The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 314: Showpad CMO Theresa O'Neil on Aligning Sales, Marketing, and CS to Scale Revenue and Retention

Mar 5, 2020 · 24:52
AI Summary
  • Aligning sales, marketing, and customer success is key to scaling revenue.
  • Buyers prioritize the buying experience, influencing purchase decisions heavily.
  • A unified organizational approach matures the sales process for better retention.

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