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The Official SaaStr Podcast: SaaS | Founders | Investors
The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 315: Pipe Co-Founder, Harry Hurst on Creating A New Asset Class Securitising Software Contracts, Why Customer Success Is More Important Than Customer Acquisition & How To Think Strategically About Brand Building in SaaS Today

Mar 9, 2020 · 23:22
AI Summary
  • Harry Hurst explains securitizing software contracts to create a new asset class.
  • Customer success is prioritized over customer acquisition for long-term growth.
  • Strategic brand building in SaaS requires a modern, forward-thinking approach.

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