The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 388: Okta CMO, Ryan Carlson on How To Measure Marketing Attribution Effectively, Why People Think About Category Creation Incorrectly Today & How You Have To Think Through The Product vs The Company Story

Oct 20, 2020 · 33:15

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✨ AI Summary

Okta CMO Ryan Carlson on effective marketing attribution.
Discussion on common misconceptions about category creation.
Balancing product story with company narrative for marketing success.

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