The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 433: What It Really Takes to Have Your Marketing Team Deliver Pipeline and Revenue with Latane Conant, CMO @ 6Sense

Mar 4, 2021 · 27:29

Listen to Episode

✨ AI Summary

Latane Conant shares 6 steps for marketing pipeline generation.
Align marketing with sales for revenue impact.
Focus on account-based marketing and data-driven campaigns.

Guests on This Episode

LC

Latane Conant

2 podcast appearances

More from The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 848: How AI Is Rewiring Sales: Quota, Retention & What's Actually Working with SaaStr, Salesforce and Mangomint

Apr 1, 2026 · 42:56

SaaStr 847: How MangoMint Increased Win Rates with an AI-Powered Stack

Mar 25, 2026 · 31:28

SaaStr 846: 10 Things to Know Before You Deploy Your First AI SDR with SaaStr's CEO and CAIO

Mar 18, 2026 · 01:05:48

SaaStr 845: How SaaStr Built a $5 million Pipeline Machine with 1.5 Humans and 20 AI Agents with SaaStr's Chief AI Officer and Momentum from Salesforce's VP of GTM

Mar 11, 2026 · 41:25

View all episodes →