The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 509: Adding Outbound Sales & Marketing to the Product-Led Growth Engine with CMOs of Freshworks, Twilio, 1Password, and Coda

Dec 22, 2021 · 27:15

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✨ AI Summary

Adding outbound sales and marketing to a PLG engine.
Strategies for expanding into mid-market and enterprise.
Balancing PLG with outbound motions for target audiences.

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