The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge

Sep 28, 2022 · 27:00

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✨ AI Summary

Mark Roberge explains Product-Led Growth (PLG) and its application to B2B.
Learn from consumer tech growth teams to optimize B2B strategies.
Avoid common mistakes when integrating PLG with go-to-market efforts.

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