The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 613: How Top CMOs Drive Growth in the Age of the Self-Serve Buyer with Klaviyo SVP of Marketing Kady Srinivasan, Talkdesk CMO Kathie Johnson, SmartBear CMO Cynthia Gumbert and TrustRadius Founder and CEO Vinay Bhagat

Dec 4, 2022 · 27:26

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✨ AI Summary

CMOs share how to drive growth with self-serve buyers.
Customer-centricity is key to solving problems and ensuring success.
Adapting to the non-linear, buyer-controlled purchasing journey.

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