The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 630: Sales-led vs. Product-led? Today's Startups Need Both with Jason Eubanks, CRO at Harness

Feb 1, 2023 · 29:29

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✨ AI Summary

Harness CRO Jason Eubanks advocates for integrating sales and product-led growth.
The initial GTM strategy matters less than eventual integration.
Customer interactions define the go-to-market approach for startups.

Guests on This Episode

JE

Jason Eubanks

1 podcast appearance

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