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The Official SaaStr Podcast: SaaS | Founders | Investors
The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier. Hosted by Sam Blond, Partner at Founders Fund

Feb 16, 2024 · 46:12
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✨ AI Summary
  • Zapier CRO and Sam Blond discuss blending Product-Led and Sales-Led Growth.
  • Explore hiring for GTM and integrating sales into a PLG motion.
  • Achieve Go-To-Market success by combining PLG and sales strategies.

Guests on This Episode

GL
Giancarlo Lionetti
1 podcast appearance

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