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Rapid Response
Rapid Response

The $4 billion shoe brand that started with a cut-up garden hose (On’s David Allemann)

Sep 14, 2026 · 0:25:17
✨ AI Summary
  • On's David Allemann discusses the brand's future, premium focus, and innovation philosophy.
  • He explains the leadership changes and the significance of the LightSpray robotic shoe.
  • Allemann argues the 'movement class' is replacing the 'leisure class'.

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