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Rapid Response
Rapid Response

Can Hershey last another 132 years? Its CEO on the two things it'll take (with Kirk Tanner)

Sep 30, 2026 · 0:26:05
✨ AI Summary
  • Hershey CEO Kirk Tanner discusses maintaining cultural relevance for the 132-year-old brand.
  • Tanner explains how GLP-1 users benefit the candy business and AI's role in sales routing.
  • The Reese's Oreo collaboration, generating $100 million, serves as a model for brand innovation.

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