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How I Built This with Guy Raz
How I Built This with Guy Raz

Live Episode! RXBAR: Peter Rahal

Aug 13, 2018 · 00:47:48
AI Summary
  • Peter Rahal created RXBAR to align with CrossFit's pro-paleo philosophy.
  • RXBAR achieved $36M sales by 2016, sold to Kellogg's for $600M.
  • Bars were initially made in a Cuisinart at his parents' home.

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