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How I Built This with Guy Raz
How I Built This with Guy Raz

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

Jul 13, 2026 · 01:15:34
AI Summary
  • Tom Rinks built Sun Bum from a side hustle into a $400M brand.
  • He used surf culture, Scandinavian furniture, and Japanese streetwear for branding.
  • Learned sales instincts from commission-only furniture sales in the Midwest.

Guests on This Episode

TR
Tom Rinks
3 podcast appearances

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