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AI Summary
- Olivier Bernhard created a running shoe inspired by garden hose strips, initially rejected by major brands.
- He partnered with branding experts to develop a highly technical shoe for elite runners.
- The shoe's unique design and performance gained traction, challenging established sneaker giants.
Guests on This Episode
CC
Caspar Coppetti
1 podcast appearance
OB
Olivier Bernhard
1 podcast appearance