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How I Built This with Guy Raz
How I Built This with Guy Raz

Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple

Sep 1, 2025 · 00:59:35
AI Summary
  • Don Vultaggio saw an opportunity in the iced tea market with a tallboy can.
  • AriZona Beverage Company became a multi-billion dollar brand, outselling Snapple.
  • Vultaggio fought to keep the company private amidst market dominance.

Guests on This Episode

DV
Don Vultaggio
1 podcast appearance

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