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AI Summary
- Poppi transformed from a farmer's market vinegar drink to a $2B soda brand.
- The founders faced harsh branding feedback and a 'Shark Tank' appearance.
- The CPG brand experienced a significant 'glow-up' in the 2010s.
Guests on This Episode
AE
Allison Ellsworth
2 podcast appearances
SE
Stephen Ellsworth
1 podcast appearance