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How I Built This with Guy Raz
How I Built This with Guy Raz

Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation

Sep 22, 2025 · 01:06:48
AI Summary
  • Poppi transformed from a farmer's market vinegar drink to a $2B soda brand.
  • The founders faced harsh branding feedback and a 'Shark Tank' appearance.
  • The CPG brand experienced a significant 'glow-up' in the 2010s.

Guests on This Episode

AE
Allison Ellsworth
2 podcast appearances
SE
Stephen Ellsworth
1 podcast appearance

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