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How I Built This with Guy Raz
How I Built This with Guy Raz

Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand

Oct 6, 2025 · 01:06:23
AI Summary
  • Pressbox and Tide Cleaners scaled through a $1.99-a-shirt dry cleaning model.
  • The business focused on ruthless unit economics and locker-based convenience.
  • Vijen Patel bootstrapped routes and achieved break-even within six weeks.

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