How I Built This with Guy Raz

How I Built This with Guy Raz

HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza

Feb 2, 2026 · 00:55:41

✨ AI Summary

Jean-Luc Diard and Nicolas Mermoud founded HOKA running shoes.
They focused on solving downhill running injuries with larger shoes.
HOKA evolved from a niche product to a $2B company.

Guests on This Episode

JD

Jean-Luc Diard

1 podcast appearance

NM

Nicolas Mermoud

1 podcast appearance

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