e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

✨ AI Summary

Joey Shamah launched e.l.f. Cosmetics with high-quality makeup priced at just $1.
Retailers doubted the $1 price point for quality cosmetics.
The strategy focused spending on product quality over marketing.

Guests on This Episode

JS

Joey Shamah

1 podcast appearance

Jul 13, 2026 · 01:15:34

Jul 9, 2026 · 00:48:52

Jul 6, 2026 · 01:03:57

Jul 2, 2026 · 00:43:26