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How I Built This with Guy Raz
How I Built This with Guy Raz

Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire

Jun 15, 2026 · 01:04:04
AI Summary
  • Maxine Clark defied skepticism to build a stuffed animal empire.
  • Build-A-Bear offers a unique, personalized shopping experience for children.
  • The company achieved billions in sales and adapted to mall decline.

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