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How I Built This with Guy Raz
How I Built This with Guy Raz

UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Jun 1, 2026 · 01:28:23
AI Summary
  • Brian Smith's epiphany led him to create UGG boots from sheepskin.
  • He saw an ad for sheepskin boots, a generic term in Australia.
  • Smith aimed to build a business by bringing an Australian product to California.

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