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How I Built This with Guy Raz
How I Built This with Guy Raz

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

Apr 27, 2026 · 01:08:04
AI Summary
  • Shep and Ian Murray transformed men's ties into a lifestyle brand.
  • They started Vineyard Vines with colorful, expressive ties inspired by Martha's Vineyard.
  • The brothers built a half-billion-dollar business without prior fashion experience or outside investors.

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