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How I Built This with Guy Raz
How I Built This with Guy Raz

KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

Apr 20, 2026 · 01:05:31
AI Summary
  • Daniel Lubetzky founded PeaceWorks to support Middle East peace through business partnerships.
  • His initial focus on a cause-driven business faced challenges as consumers prioritized product over purpose.
  • Lubetzky pivoted to KIND bars, emphasizing delicious snacks that also do good, achieving significant success.

Guests on This Episode

DL
Daniel Lubetzky
8 podcast appearances

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