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HBR IdeaCast
HBR IdeaCast

To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough

Apr 14, 2026 · 29m
AI Summary
  • Focus on creating extreme positive experiences to foster customer and employee loyalty.
  • Incremental improvements are less impactful than inspiring genuine love for products/services.
  • Learn from companies achieving exceptional customer devotion, even with basic offerings.

Guests on This Episode

MB
Marcus Buckingham
6 podcast appearances

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